Discover Reverse Vending

Increasing Collection Rates of PET Bottles, Aluminium Cans and Glass Bottles to boost Recycling.


What is Reverse Vending?

In "Reverse Vending" a product, like an empty drink bottle, is returned to obtain a refund or reward. This is the opposite of "Vending", in which a new product is collected against the payment of a fee.

A Reverse Vending Machine, also referred to as RVM, is a Collection Point where consumers return their Empty Containers.

The machine selectively accepts or refuses containers depending on how the software is set up in combination with the onboard technology.

The users' experience ends with the issuing of a printed redeemable voucher or a digital refund.

The returned containers will be sent for recycling by the RVM operator.

The Circular Economy

A linear economy is based on a one way flow of materials: from the earths resources, to a product, to the end of the product. The manufacture of such a product has consumed the planets resources.

The circular economy aims at building circular flows, so our consumptions can be sustainable. Something like water has always been: ocean, evaporation, rain, use, rivers, ocean again.

In the beverage industry this would mean recycling the containers' raw materials so they can be used over and over again, without extracting more raw materials from the earth.

Deposit Return Schemes

A Deposit Return Scheme (or DRS) is legislation implemented by a government to increase drinks containers' recycling and reduce plastic, aluminium and glass waste.

Deposit return schemes require:

A - consumers to pay an up-front deposit when buying a drink.

B - companies selling drinks to return the deposit to the consumer upon collection of the empty container.

Reverse Vending Machines make the returning and deposit redeeming fun and efficient.

In countries without a DRS the typical recycling rates are below 50%. In Germany a DRS has been in place since 2003 and the recycling rate is 97%!

Read More About DRS

Digital Deposit Return Scheme - DDRS

Digital DRS brings technology to the fore. In a DDRS every single drink container has a unique QR code.

A DDRS can integrate the deployment of Reverse Vending Machines with Mobile Apps that individuals can use to scan the containers and redeem the deposit paid when the drink was purchased. 

When the container is returned the individual code is destroyed. This makes anti-fraud a lot stronger.

Read More About DDRS

Investing for increased sustainability will grow and strengthen your customers' Loyalty.

Reverse Vending Machines help responsible businesses improve the customers experience and increase their loyalty.

Sectors Using RVMs

Reverse Vending Machines will become a common sight: in retail stores, at public venues, next to vending machines etc. etc.

Discover how you could benefit from a Reverse Vending Machine, whether you are operating under DRS Legislation or not.

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Without a DRS

In absence of a DRS legislation, businesses are still aiming at increasing the recycling rate of drink containers.

Beverage companies may engineer DRS-like trials in certain regions or for certain product lines.

Retailers may deploy RVM's to test their technology and engage more with their customers.

These initiatives are generating very high consumer engagement as they welcome responsible behaviour from their trusted brands.

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